48,240
6.8%vs prior 7d
MAU: 124,800 · WAU/MAU: 38.7%
Product Analytics · Multi-view
How are users adopting, converting, and retaining across the product?
41.2%
2.4 ppvs prior cohort
D30 target: 20% · on track
68.4%
3.1 ppvs 30d avg
Activated = completed core action
$42.80
$2.10vs last month
Target: $45 · 95% attainment
Is weekly active user growth on track to reach the 55k target?
WAU · last 16 weeks · dashed line = 55k target
Which features drive the most weekly engagement?
Sessions per WAU · last 7 days
Where do new users drop off between signup and becoming habitual?
New user lifecycle funnel · last 90 days · % of signup cohort
Funnel conversion by user segment
% conversion at each stage · last 90 days
| Segment | Signup → Active | Active → Habit | Habit → Power |
|---|---|---|---|
| Enterprise | 84% | 61% | 29% |
| Mid-market | 74% | 52% | 21% |
| SMB | 62% | 40% | 14% |
| Self-serve | 48% | 28% | 8% |
| Free tier | 31% | 14% | 3% |
How does channel affect activation rate?
D1 avg
64.2%
↑ 2.1pp vs last quarter
D7 avg
41.2%
↑ 2.4pp vs last quarter
D30 avg
22.8%
↑ 1.8pp vs last quarter
D90 avg
14.1%
↑ 0.9pp vs last quarter
Are newer cohorts retaining better than older ones at each time horizon?
% still active · weekly signup cohort × days since signup · darker = higher retention
Which experiments are showing statistically significant uplift?
Primary metric delta vs control · last 30 days · sorted by impact · p < 0.05 = significant
| Experiment | Metric | Control | Variant | Delta | p-value | Status | Decision |
|---|---|---|---|---|---|---|---|
| Onboarding v3 | D7 retention | 38.8% | 44.2% | +5.4 pp | 0.003 | Significant | Ship |
| Pricing page B | Trial conversion | 8.2% | 9.1% | +0.9 pp | 0.031 | Significant | Ship |
| Dashboard grid v2 | Session length | 8.4 min | 8.7 min | +3.6% | 0.048 | Significant | Review |
| Email digest cadence | D30 retention | 21.4% | 21.9% | +0.5 pp | 0.21 | Not sig. | Kill |
| Dark mode default | Activation rate | 65.2% | 64.8% | −0.4 pp | 0.38 | Not sig. | Kill |
| Upsell modal timing | Upgrade rate | 3.1% | 2.6% | −0.5 pp | 0.08 | Trending | Kill early |
Onboarding v3: how does D7 retention evolve over the experiment run?
7-day rolling · control vs variant · shaded area = 95% CI
Pricing page B: how does trial conversion compare to control?
Cumulative conversion rate · control vs variant · 95% CI
WAU = unique users who completed ≥ 1 core action in a rolling 7-day window. Activation = completed the primary core action within 7 days of signup. D7/D30 retention = % of day-0 users still active on day 7 / day 30. ARPU = total revenue ÷ monthly active users. Experiment significance threshold: p < 0.05 (two-sided z-test, minimum 80% power). All figures are synthetic for illustration only.