12,840
8.2%vs Q1
Plan: 12,000 · 107% attainment
Marketing Analytics · Q2 2026
Which channels drive the highest-quality acquisition at the lowest CAC?
$148
$8vs Q1 $156
Target: ≤ $160 · LTV:CAC = 4.8×
34.1%
3.2 ppvs Q1
Target: 30% · industry avg: 28%
$2.4M
11.8%vs Q1
Pipeline covered: 4.2× target
Where do we lose prospects in the acquisition funnel?
Visitors → Closed Won · QTD · n shown per stage
Is MQL → SQL conversion improving toward the 30% target?
% · 16-week rolling · dashed line = 30% target
Which channels deliver the highest return on ad spend?
ROAS (revenue per $1 spend) · QTD · sorted by efficiency
How is spend shifting across channels month over month?
USD thousands · stacked by channel · Jan–May 2026
How long do acquired customers stay engaged after the first month?
% still active · monthly cohort × months since acquisition · null = future
Top campaigns by leads generated
QTD · sorted by lead volume
| Campaign | Leads | CAC | Status |
|---|---|---|---|
| Spring Launch '26 | 2,840 | $122 | Active |
| Email Nurture Q2 | 1,560 | $64 | Active |
| Webinar Series | 1,240 | $89 | Active |
| LinkedIn ABM | 890 | $198 | Paused |
| Retargeting Wave | 760 | $141 | Active |
| Brand YouTube | 640 | $248 | Stopped |
| Partner Co-mkt | 580 | $77 | Active |
| Trade Show BOS | 420 | $312 | Done |
CAC = fully-loaded marketing spend ÷ new customers acquired in period. ROAS = attributed closed-won revenue ÷ channel spend (last-touch, 90-day window). MQL threshold: ≥ 2 engaged sessions + ICP firmographic match. Cohort retention: active = ≥ 1 product session in the calendar month. Null cells = future months not yet observable. All figures are synthetic for illustration only.