RoseMart · Territory performance
Where are stores under-performing relative to local market potential, and where should we add capacity?
Where do under-served markets and under-performing stores cluster?
USD revenue per capita by state · stores sized by Q2 revenue · DC→store flows by shipment volume · customer foot-traffic density
Top under-performing markets (low revenue per capita relative to median)
Click a row to drill into store-level cohort.
| State | Stores | Revenue (Q2) | Population (M) | $ / capita | vs median | Trend (12 wk) | Action |
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Revenue is normalized to population (per 100k people) for fair territory comparison; absolute revenue would let large states "win" by population alone. Bubbles use sqrt scaling so circle area is proportional to store revenue. Flows are great-circle paths, width = monthly shipment count. Density heatmap is relative — units are unlabeled by intent (foot-traffic events normalized 0–1 within the visible viewport). All numbers are synthetic for this demo.